Five components every strong brand should possess: Brand Promise

Nike Ad

Nike ran an ad during the Super Bowl that told the story of young girls who, despite all odds, play football. The ad was an instant hit, and it wasn’t just because it was a great story. It was also because Nike’s brand promise is “to bring inspiration and innovation to every athlete in the world.”

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Kristi Pelzel

Kristi Pelzel

5.8K Followers

Analyst, University Faculty Adjunct, and Communications Consultant. M.A. Georgetown University.