Big Picture & Step-by-Step You can have a really cool website, a glossy business card, water bottles, stickers, t-shirts, and a logo, and still not have a brand. Here is why: A brand is the identity of a specific product, service, or business. A strong brand has been carefully crafted…

Big Picture The development and maintenance of a brand is impacted by the needs of both its audience and internal/external stakeholders. A brand’s audience will have needs that must be addressed by the content, while internal and external stakeholders will have requirements that the brand must meet. Addressing the needs…

Big Picture There is sometimes a little confusion between the differences in branding, marketing, and advertising. It is essential to understand that they are three completely different entities that when used together can create the most powerful engine for business success possible. The role of branding is defined as creating…

Big Picture I’ll begin with a story to explain how organizations brand themselves, looking at this from a wide lens or big perspective, imagine you are the CEO of a large company, the organization has been around for years and is doing quite well, but you feel that in order…

Have you ever asked for help by saying it doesn’t work, I can’t figure it out, I don’t understand? Was it followed by a series of questions to better understand what ‘exactly’ the issue is? Was it met with frustration because the issue was solved by a phone call, a…

A brand is more than just a name or logo. It’s the feeling that customers get when they interact with a company. A strong brand can build customer loyalty, create an emotional connection, and motivate people to buy. When it comes to branding, there are two main schools of thought…

Imagine you run a non-profit and you hire someone to run a campaign to raise money for a charity. The visual designer and project manager outline the design work, and the channels they’ll use to deliver the messages. When you ask them, based on their efforts, how much money they’ll…

Looking at an issue or event related to technology through the lens of history starts with a clearly defined issue or event. Selecting ‘the internet’ or ‘artificial intelligence’ is too broad to analyze. Something like privacy on the internet or artificial intelligence bias is more specific. When you start to…

Data literacy is the ability to understand, interpret, analyze, and communicate data. It’s related to broad concepts like data, the digital divide, data visualization, cause and effect, and business intelligence. Data literacy is a type of digital divide because it’s the difference in access to technology based on country, region…