COM 326 Strategic Storytelling Storytelling is a powerful tool for influencing people and guiding them along a certain narrative. It can be used to effectively communicate complex ideas, ignite an emotional response, or even shape public opinion. When rooted in affirmation bias, storytelling can be especially effective in swaying an…

COM 326 Strategic Storytelling Lion’s are considered one of the most dangerous animals in the world, and as such, its gaze is often seen as a symbol of fear. In storytelling, Lion’s Gaze can also be a powerful tool. …

COM 326 Strategic Storytelling: Module One Billions of dollars are lost every year due to miscommunication, in fact, a study by the American Management Association concluded that as much as 80% of all workplace problems could be attributed to miscommunication. In one instance, the brand Nike had to recall thousands…

The way a typical human mind processes looking at a typeface is that it takes in the “biggest” or “most noticeable” features first. After that, our attention goes to the smaller details. This means that if you want your audience to actually read the text on your design, you need…

The truth is that our minds search for meaning in everything we see, even blank space. Knowing this can e a big bonus for a visual designer because you can intentionally use “negative space” to send a message. Negative space is the area around and between the subjects of an…

Color, Typography, and Placement — If you’re a student or just a non-creative trying to put together a visual design and wondering how to get started, try breaking down the process, focusing on color typography, and placement. The Color Palette Start by considering what colors you want to use. A good place to start is by looking at…

The easiest way to explain the value of perception is to look at art. A painting that is worth millions in the mind of one person might also be worth much less to someone else. An example of this is the famous painting “The Scream” by Edvard Munch. …

Listen to the client! What do they want, and how will that inform your design choices? — The criteria for evaluating the success or failure of design outcomes is nested within design goals. A design goal can be usability, engagement, cost, positioning, performance, sustainability, brand image, etc. When a visual communicator works on a project, their design goals will be informed by the client’s needs and wants…

Module 6 Concept — Imagine you own and operate a small private daycare center. Recently, you’ve noticed that your enrollment has been declining, and you’re not quite sure why. You’ve asked around and done some research, but you can’t seem to pinpoint the exact reason for the decline. However, you have collected data on…